Acquire.
Built in-house, end to end.
Acquisition is every layer of the work between a claimant’s first contact about the litigation and a signed retainer in the firm’s case management system — whether that first contact is an ad we placed in front of them or a search they ran on their own. Media buying, creative production, audience modeling, pre-qualification logic, fraud verification, and the claimant conversation that follows. We run all of it. Inside the same operation, on the same infrastructure, by the same team. That is the structural difference our partners expect.
Every layer of the funnel.
Run by us.
Plaintiff-side case acquisition is a layered operation. At the top of the funnel is paid media — campaigns running across Meta, Google, YouTube, TikTok, native platforms, and programmatic networks at the budget level a serious mass tort docket requires. Underneath that is creative: the ad concepts, the testing program, the iteration cadence that determines which messages convert and which do not. Underneath creative is audience modeling: who the campaign is targeting, why, and how the targeting evolves as data comes in.
Below those layers is everything that determines whether the lead the firm receives is real, qualified, and viable as a case. Pre-qualification logic on the form. Traffic source verification that confirms how each claimant actually arrived. Fraud detection that filters out automated submissions, duplicates, and signals of non-human activity. Finally, the human conversation — an intake specialist who completes the qualification, captures the case facts, and either signs the retainer or releases the claimant.
Each of those layers can be executed well or poorly. The cumulative result is what shows up in the firm’s docket. The work is only as good as its weakest layer, and visibility into each layer is the essential operating discipline required to maximize case value.
In-house, by structure.
Not by claim.
Every layer of the acquisition stack is operated inside LeadClient. Media buying is run by our paid media teams, on accounts we own, with spend authorized and reconciled inside our own infrastructure. Creative production is run by our creative team — concepting, production, testing, iteration. Audience modeling is run by our analytics team, against data we control. Pre-qualification logic is built into our intake forms by our development team. Fraud verification is run continuously by our operations team. The intake conversation runs through our owned consumer-facing intake brand.
The work is staffed and trained continuously inside the firm. When a partner asks where a specific lead came from, what creative produced the response, why the screener qualified the claimant, or whether the traffic source had a fraud signal — we can answer. Each question has an answer because each layer is sitting in the same operation that ran the campaign in the first place.
That is the meaningful definition of in-house: not a label, but a structural fact about who is doing the work. Reporting that ladders up to retained cases is only honest when the operation can see every step of how those cases were acquired. Tier-mix calibration only works when intake screening is run by the same people who can adjust the campaigns producing the leads. End-to-end visibility is what lets the operation be accountable.
Multi-vendor validation.
On every claimant.
Lead fraud at scale takes many forms: bot submissions, click farms, recycled identities, duplicates across sources, claimants misrepresenting injury dates or eligibility facts. Untreated, fraud does not show up as a problem on the campaign report — it shows up months later, in the case file, when records do not confirm, contact attempts fail, and the firm has already invested workup hours in a claimant who was never a viable plaintiff. We run a multi-vendor fraud-detection suite in parallel on every lead, before the lead becomes a screened claimant.
These layers run before the intake conversation, not after. By the time a claimant reaches one of our intake specialists, the lead has already been validated across multiple independent signals. The specialist’s job is to qualify the case, not to detect whether the claimant is a real person. That separation is what keeps intake quality high and what keeps fraud-tainted leads from reaching the firm’s docket.
The system that breaks.
And why it breaks.
Many firms and funds have lived through a campaign that did not deliver. The pattern is consistent enough to describe. The operator on the other side accepts a budget the docket cannot absorb at workable unit economics. The dollars are committed. Once the budget is out, the operator has to produce volume to justify the spend — and to do that, they reach for traffic sources outside their direct operation. Third-party lead vendors, affiliate networks, traffic resellers. The campaign keeps moving; the source of the leads stops being knowable.
That is the breakdown. Not bad faith. Not poor execution at any single layer. A structural inability to see what is being sold because the work is being done by someone else, who in turn subcontracts to someone else, two and three layers removed from the operator the firm hired. By the time the leads land in the firm’s CMS, no one in the chain can answer where they came from, whether they are real, or why a screener qualified them. The questions the firm needs answered to evaluate the campaign are unanswerable inside the model that produced it.
Operating every layer in-house is what makes those questions answerable. We commit only to budgets the docket can support at viable unit economics. The traffic sources are ours. The fraud screening is ours. The intake operation is ours. When a partner asks why a specific lead converted or did not, the answer is sitting in our own system. The visibility is not a reporting feature; it is the structural consequence of doing the work ourselves.
Real-time CMS delivery.
Source attribution on every lead.
Retained cases land directly in the partner firm’s case management system in real time, with the full acquisition record attached. The firm sees not only the case — the qualification answers, the call recording, the documentation captured — but the source: which campaign produced the lead, which creative the claimant responded to, which audience segment the claimant was in, and which fraud-detection layers cleared the lead before intake.
Reporting cadence is set with the firm, with the same metrics that drive our internal operating decisions. Cost per qualified retention, not cost per lead. Tier mix against the firm’s screening criteria, not retention volume in aggregate. Source-level performance across channels and creative variants, so the firm can see which media is producing case-quality results and which is producing volume that does not convert through screening.
Operating calls with the firm’s docket lead cover recent results, capacity and pacing ahead, any docket-specific qualification adjustments, and any anomalies worth surfacing. Most operational decisions happen continuously inside the operation, against the standing rules the firm has set; the calls are for the questions that need a real conversation.
Start a conversation.
Speak with our team.
Whether you are evaluating a new docket, reconsidering an acquisition arrangement that is not delivering, or building a position from scratch, the conversation starts the same way: a working call with our acquisition team and your situation on the table.
Speak with our team