Operating partners.
Not outside vendors.
For 25+ years, LeadClient has run case acquisition as an operating function — owned, accountable, measured by case-tier mix against firm screening criteria. Not lead volume, not even volume of retained cases. Quality over quantity has always been the ethos and always will be. The relationships we have with partner firms run deep. That is the point.
Principles first.
Revenue second.
These are not aspirational values. They are the operational rules we apply across every campaign, every screening decision, and every conversation with a partner firm. When the rules and the revenue conflict, we follow the rules.
We’re measured by cases that pay.
Not leads that don’t.
We report on retained cases, cost per qualified retention, and where each retention falls in the firm’s case-tier criteria. We optimize acquisition and screening toward the firm’s top tiers and report on the mix. If the unit economics on a docket aren’t working, we tell our partners before they commit to the next flight.
The right docket.
The right criteria. The right CAC.
25+ years running campaigns across every major mass tort has taught us which dockets pay, which fade, and which never start. We don’t just execute — we help firms decide which dockets to enter, what screening criteria to set, and what cost per retention actually makes the economics work.
The best advice we give is often “not this one.” A docket with weak Bradford Hill evidence, an uncertain Daubert ruling pending, or a saturated plaintiff bar is a docket we’ll talk a partner out of. Saying no to bad economics is what makes us trustworthy when we say yes to a good one.
Inside the work.
Not outside it.
Our intake and pre-litigation teams operate as an extension of your firm — staffed, trained, and managed by us, but accountable to your standards. We integrate directly with every major case management system, and operate at the cadence your team requires.
What this looks like in practice: a dedicated account team that knows your dockets, your screening criteria, and your retainer language. Direct CMS integration so retained cases are delivered directly into your CMS in real time. And ethics counsel on retainer in multiple states.
The intake operation runs as Select Justice, LeadClient’s owned consumer-facing brand. Claimants rate the experience 4.9 out of 5 across more than 1,000 verified reviews — third-party verified by Verified-Reviews.com, an ISO-certified review platform. A satisfaction score this high, sustained across this volume, is only possible from intake reps who treat claimants with patience and respect. That posture protects the firm: reputationally, because the claimant’s first contact reflects on the firm’s name; and ethically, because claimants pressured into retainers don’t leave five-star reviews.
Built to represent the firm. Specialists are trained on the medical and procedural context of each case category, on the firm’s tier criteria, and on the fact that they are the firm’s first impression — not an outside vendor’s. Every conversation either earns the firm credibility or spends it. The rating is the cumulative ledger.
Return on investment.
That is the metric.
Cost per lead, cost per retainer, lead volume — these are operational inputs. Return on investment is the outcome. We optimize toward case value — the case profiles that produce real recoveries, not the leads that pad a report. That is the standard our partners hold us to, and it is the standard we hold ourselves to.
We work with firms and funds that evaluate case acquisition on long-term economics: docket quality, plaintiff value, the durability of the investment thesis. That is the conversation we are built for.
From first conversation to retained cases in CMS.
A typical engagement moves from first call to live acquisition inside a single week. Most partners are seeing retained cases in their CMS within days of kickoff.
Strategy & alignment
A LeadClient strategist reviews the docket landscape, the firm’s position, and the unit economics that have to work. We share screening criteria, CAC targets, and a media plan. A working document, edited live.
Setup & launch
CMS integration, intake script calibration, ethics counsel review of advertising creative, fraud-detection stack provisioned. Media flights launch under controlled budgets.
Live acquisition
Claimants flow through our fraud-detection suite into the firm’s CMS. Real-time reporting on cost per qualified retention and tier performance against firm criteria.
Operating cadence
Operating calls, economics reviews, and docket strategy sessions at the cadence that fits the engagement. We adjust criteria, scale media, or recommend pulling back based on what the numbers actually say.
Acquire. Discover.
Screen. Advance.
Four capabilities, one operating team. Each layer feeds the next — not as a handoff between vendors, but as a continuous operating spine inside one firm.
Performance media at mass tort scale.
Meta, Google, TikTok, YouTube, programmatic display, and native — bought, optimized, and reported on by our in-house media teams. We run two full-scale media teams, each handling the full channel mix end to end, under one roof, sharing one P&L, accountable to one leadership cadence.
We have placed media on behalf of plaintiff firm clients across every major mass tort of the last two decades. The infrastructure is built for the scale, the screening complexity, and the regulatory pressure that defines this category.
Viability before commitment.
Not after.
A litigation is only as good as the cases the firm can actually retain. Before a firm commits capital to a docket — whether a new project a partner has been thinking about or a mature docket the firm wants to tap into for the first time — the question that has to be answered is whether the cases are actually out there, at what cost per qualified retention, and at what volume.
That is the discovery function. We run controlled media tests against the firm’s tier criteria and return what amounts to an underwriting document: a defensible cost-per-retention calibration, a volume projection the firm can plan against, and a go/no-go answer the firm can take to its partners. Our Viability Reports are the standing product. They are how firms decide which dockets to build a campaign around and which to leave alone.
U.S.-based intake.
Proprietary software. Five layers of fraud detection.
Our intake operation is staffed and managed by U.S.-based specialists with 24/7 coverage in English and Spanish, trained on each docket’s clinical and legal criteria, with HIPAA-compliant communications throughout.
Every claimant flows through an industry-leading fraud detection stack — Anura, CHEQ, ActiveProspect, TrustedForm, Blacklist Alliance, and Plaid — before reaching the firm. The retainers we don’t send are as important as the ones we do.
Embedded pre-lit operations.
CMS-integrated. Docket-aware.
Warm-transfer screening, retainer execution, medical-record retrieval, and HIPAA-compliant client communications — staffed and managed by us, integrated directly into the firm’s case management system.
Retained cases are delivered directly into the firm’s CMS in real time, ready for litigation. Our docket management operation gives partners a live operational view of every claimant in the funnel, every screening status, and every retention — with full audit trail for ethics review.
Every metric reports up.
To docket profitability.
Every LeadClient engagement reports on three sets of numbers: retained cases delivered, cost per qualified retention, and case-tier mix against the firm’s screening criteria. Lead counts, CPL, and impression metrics show up only as supporting context — never as headline numbers.
Quality is the standard. We work to identify and retain claimants with the most serious injury profiles — the cases that drive the largest recoveries and shape bellwether outcomes. A high count of marginal claimants is not a useful number to a partner firm carrying a docket. A smaller count of strong claimants is.
Beyond the standing numbers, partners get economics reviews on cadence — docket-level unit economics, screening criteria performance, recommended adjustments. Strategy sessions cover docket-portfolio decisions: which to scale, which to hold, which to exit. All reporting is partner-level. Findings go to the people responsible for the docket.
Start a conversation.
Speak with our team.
A LeadClient case-acquisition strategist will reach out to talk through your docket.