More clients are asking ChatGPT, Google’s AI Overviews, and Perplexity to recommend a lawyer — and those tools name a short list. If your firm isn’t in it, you never enter the conversation. This is where search is moving, and most firms aren’t there yet.
We optimize the signals AI models actually read — structured data, authoritative content, citations, and the third-party presence these systems trust — so your firm surfaces when a client asks an AI who to call. It’s new ground, which is exactly why owning it now matters.
The firms that show up in AI answers today are setting the defaults before the field catches on. Your Firm Presence Score includes how visible you are in AI search right now — a number almost none of your competitors have measured.
We score how your firm shows up when a client looks you up — search, reviews, AI answers, ads, and site health — and show you exactly where cases may be leaking. It’s free, it’s specific to your firm, and it’s yours to keep whether or not we work together.